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CAREER IN WEB DESIGNINGWHAT IS WEB DESIGNING?Web design is the process of collection of ideas and arranging and implementing them, which is guided by certain rules for doing specific task. It is a process of creation with the intention of presenting the content on electronic web pages, which the end user can access through the internet with the help of a web browser.Web design is not only about adjustable screens and automatically resizable images, but rather about a whole new approach to web design. Given the rapid adoption of tablets and smartphones, web designers want to eliminate the need for a different design and development phase for each new device. The solution is to build one site that has the ability to adapt to all devices.START CAREER WITH WEB DESIGNINGBefore starting career in web designing one should learn the basics of web design.There are seven basic steps for web designing-1. THE DESIGN BRIEFTo understand client’s expectations, first look at the website examples they give in a brief- a picture can be worth 1000 words.Everyone like a design that has an artistic feel but is still easy to use and won’t be difficult to make it work with other future elements of the website.2.TECHNICAL REQUIREMENTS: Programs, Dimensions and UsabilityThe program you use depends on the visual results you want to achieve. For this one can use photoshop as its best for creating patterns, using various overlay methods and painting using masks.3.BALANCING PERSONAL WITH CLIENT’s EXPECTATIONSAs a professional designer, its important to choose the specific elements like textures, photos, icons, web fonts etc. The trick is implementing these elements so the client’s goals and expectations are met as well.4. CREATING MULTIPLE VERSIONS OF YOUR DESIGNYou are not just designing for yourself and the client but for a number of viewers- be mindful of the target audience and overall site function. A great way to achieve right design is by creating multiple versions of it.5. CREATE SURPRISE EFFECTS AND CONTRASTLook for ways to create surprise effects and contrast as you push your final design. Most viewers stay on sites that incorporate simple tricks- intriguing concepts, surprise visuals and nice contrast.6. STAY MODERATEIf you have created solid design mockups and now its time to calm things down and bring it all together.7. CARE ABOUT THE FINAL TOUCHES TIPS FOR BECOMING A SUCCESSFUL WEB DESIGNER· Effective communication skills.· Be able to sell yourself.· Plan before you design.· Evaluate your own work and get feedback.· Be a web designer, not a graphic designer.· Up- date yourself with new technology.· Gain experience.· Be organized.· Be a team player.· Keep an updated portfolio.If you want want to learn more you can go through this video-https://youtu.be/DiGpkhFRjyg?t=18CAREER AND JOBS IN WEB DESIGNING“Web Designing has a vast scope with the booming IT industry not in India but also in abroad”.After completing your web designing course, you can work in a web designing company or you can work as a freelancer. There are thousands of companies that hire web developer for their front end and back end web development projects. Also you can work independently as a web designer and setup your own enterprise. The major career fields in this field include:Front end Developer: The front end developer generally works at client side dealing with the web page design, graphics that is accessible to the user.Back end Developer: The back end developer is a person who is responsible for the back end development that interacts with the server. This type of web developer specializes in the languages like Php, ruby, ASP.Net, Java, Cold Fusion, and Perl.COURSE OF WEB DESIGNThere are various Institutes which offer web designing courses. Candidates can get admission into the web designing programme after completing their 10+2 or graduation. If you want to make career in web designing you can do a certification course in web designing conducted by ETL Labs Gomti Nagar Lko. For more information and queries you can visit us at etleducation.com
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SCOPE OF DIGITAL MARKETING FOR PROFESSIONALSThe world is going digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. Today all the people round the world are spending lot of their time and money online this can be proved by the following data every second 6, 84, 478 items shared on Facebook, every second 1, 00, 000 tweets, every second 2, 00, 000, 0 Google search queries, every second 571 websites created, every second $2, 72, 000 spent online etc. Along with the large companies all the small and medium enterprises (SME) are making their online presence.WHAT IS DIGITAL MARKETINGAs you know marketing is the activity of maintaining the relationship between the buyers and sellers by selling and buying of the product. Similarly online advertising is a type of business promotion which uses internet to deliver marketing messages to attract customers. In online marketing you can promote product and services via websites, blogs, email, social media and mobile apps.To know more about digital marketing you can watch this videohttps://youtu.be/9cmVl7mpfkU?t=54There are various job profiles for digital marketing fresher/ professionals-1. DIGITAL MARKETING MANAGER-This is one of the highest positions in the field of digital marketing. The work of the digital marketing manager is to develop various strategies and has to manage campaigns that will drive more traffic to his website. But for this position fresher has to learn about marketing fundamental deeply and must have good experience to work at this post.2. WEB DEVELOPERWeb developers and designers are the people who create amazing websites for their customers. Their work is to create an attractive websites which can attract large traffic. If you want to make your career as a web developer you must learn coding and designing of websites according to Google parameter which will help you to get your website higher rank on search engine.3. SOCIAL MEDIA EXECUTIVEThis is the coolest job for you if you want to make your career in the field of digital marketing. As a social media executive you must have to make your website popular on social media, you can do it by tweeting, facebooking or by creating your blogs. But your job is not finished here you must have to keep check on latest social media trends. You must have the knowledge of all social media platforms.4. CONTENT MARKETER/ WRITERIf you think you are an amazing writer and you can write unique content then content writer is a perfect job profile for you. Thousands of job for this profile are there in the market because a website can get higher search ranking only if its content is good along with its architecture. For becoming a successful content writer you must have good English language knowledge and you must learn how to write good content because “Content is King”.In order to know what skills are required to become a good content writer you can go through this video https://youtu.be/kfiYXowNzdg?t=116Many more job roles are available for you in the current market if you are a digital marketing professional such as-• Analytics Manager.• SEO Expert.• E- Commerce Manager.• Email marketing Manager. There are thousands of job opportunities in the field of digital marketing because this is a most growing field. Students also can become digital marketing professional and can also do work from home and can earn as much as they want.But for becoming digital marketing professional first you have to learn all the marketing fundamentals and digital marketing strategies because if there is thousands of jobs in this field then there is also a lot of competition among the companies. If you cannot do well then you will be out of the race so first it is very important to join digital marketing course from any good institute and then start your career in digital marketing and earn as much as you want.If you want to learn digital marketing you can get enrolled into the job focused “Digital marketing” program started by ETL LABS Pvt. Ltd., Gomti Nagar, Lucknow. This program is mentored by IIT/IIM industry experts. You can visit us at http://etleducation.com
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HR ROUND INTERVIEW QUESTIONS FOR FRESHERS1.Tell me something about yourself?•Good morning and thank you for giving me this opportunity to introduce myself.•I am …………… from Lucknow.•I have done my……… (your course name) in ………(your branch) from……….(your college name).•I have done my internship/project with………. (company or institute name) for 6 months, where I learnt various technical and non-technical skills.•My hobbies are…………(your hobbies).2. Why should we hire you? I feel there are 4 main reasons why you should hire me-•I am very focused person who likes to overcome challenges.•I am a team player.•I am looking for a long term career with your organization.•I feel the role which the company provide me is inline with my expectations and interest.3. What are your strengths? Some of my strengths are-•Energetic, imaginative, adaptable, humanitarian, resourceful, •Inventive, original, accepting, devoted, loyal•Generous, optimistic, enthusiastic, courageous, patient, persistent.4.What are your weaknesses?•Self-involved- When I am onto something I focus and give my 100% which keeps me busy whole day.•Possessive- I am very possessive about my work.•If I fail at something. I keep doing it until I get it right.•Self-absorbed- Sometimes I skip my lunches to complete the tasks I am on to.5. What is your dream job?•My dream job is Marketing Head for a reputed firm like yours (you can describe about your dream job).•And the sales role which I have applied for is the beginning of my journey towards my goal.•Also I am ready to give my best for achieving the goal.6.What do you think about money?•Money comes second to knowledge.•It is never a priority for me.•As, I am the only earning member of my family that’s why I need a decent package that can help me to save atleast 5000/- for future expenses.7.What are your expectations from this job? Some of my expectations from this job are-•Learning new things over the period.•Good exposure to client communication and obviously a good pay that justify my role and skills.8.Where do you see yourself 5 years from now?•I see myself as becoming more skilled, more efficient, and more professional and at higher position in the company that would never loose me at any cost.•I want to devote the next few years in learning new skills, taking up challenging jobs and putting in my hard work to grow.9. Why do you want this job? •I am looking at this role as an opportunity and according to me your company is the best platform for me to start a long- term career.•It will definitely help me to gain experience and knowledge for my career growth which will be in turn also helpful for your company.10.What is your long-term goal? My long- term goal is to –•Live a happy life and have my own online business.•Help needy people.11.Would you lie for the company?•No I won’t.•It is beyond my personal ethics.•People who lie has to suffer at the end. For example, Satyam scandal, Vijay Malya, etc.12.Explain why you will be an asset for our company? I will be an asset for your company because-•My skills.•Helpful nature.•Passion for work.
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INTERVIEW QUESTION FROM “C" PROGRAMMING1. What is a pointer on pointer?A pointer to a pointer is a variable, like any other variable, but that holds the address of the variable. That variable just happens to be a pointer. You can use them when you need to return a pointer to some memory on the heap, but not using the return value.2. Distinguish between malloc() and calloc() memory allocation.There are two major differences between malloc and calloc in C programming language: first, in the number of arguments. The malloc() takes a single argument, while calloc() takes two.Second, malloc() does not initialize the memory allocated, while calloc() initializes the allocated memory to ZERO.Retrieved from- cs-fundamentals.com3. Explain the syntax for for loop. The syntax of a for loop in C programming language is −for (init; condition; increment) { statement(s);} 4. How a negative integer is stored?Positive integers are generally stored as simple binary numbers (1 is 1, 10 is 2, 11 is 3 and so on). Negative integers are stored as the two's complement of their absolute value.5. What is a static variable?In computer programming, a static variable is a variable that has been allocated statically so that its lifetime or "extent" extends across the entire run of the program. The static keyword is used in C and related languages both for static variablesand other concepts.6. What is a NULL pointer?Null pointer is a special reserved value of a pointer. A pointer of any type has such a reserved value. Formally, each specific pointer type ( int * , char * etc.) has its own dedicated null-pointer value. Conceptually, when a pointer has that nullvalue it is not pointing anywhere.7. What is the purpose of extern storage specifier?A variable declared with the extern storage-class specifier is a reference to a variable with the same name defined at the external level in any of the source files of the program. The internal extern declaration is used to make the external-level variable definition visible within the block. Unless otherwise declared at the external level, a variable declared with the extern keyword is visible only in the block in which it is declared.8. Explain the purpose of the function sprint().Syntax:int sprint(char *str, const char *string, …); sprintf stands for “String print”. Instead of printing on console, it store output on char buffer which are specified in sprint.9. What is the meaning of base address of the array? A base address is a unique location in primary storage (or main memory) that serves as a reference point for other memory locations called absolute addresses.In order to obtain an absolute address, a specific displacement (or offset) value is added to the base address. In primary storage, all addresses literally comprise fixed-length sequences of bits that stand for positive whole numbers usually expressed in hexadecimal form. For example, a base address might indicate the beginning of a program loaded into primary storage. The absolute address of each individual program instruction could be specified by adding a displacement to the base address.10. What is a dangling pointer?Dangling pointers arise when an object is deleted or de-allocated, without modifying the value of the pointer, so that the pointer still points to the memory location of the de-allocated memory.In short pointer pointing to non-existing memory location is called dangling pointer.
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INTRODUCTION TO "C" (PART2)-Hello World Program-A simple C program to display "Hello, World!" on the screen. Since, it's a very simple program, it is often used to illustrate the syntax of a programming language.Program to Display "Hello, World!"#include int main(){// printf() displays the string inside quotationprintf("Hello, World!");return 0;}How "Hello, World!" program works? The #include is a preprocessor command. This command tells compiler to include the contents of stdio.h (standard input and output) file in the program.The stdio.h file contains functions such as scanf() and print() to take input and display output respectively.If you use printf() function without writing #include , the program will not be compiled.The execution of a C program starts from the main() function.The printf() is a library function to send formatted output to the screen. In this program, the printf() displays Hello, World! text on the screen.The return 0; statement is the "Exit status" of the program. In simple terms, program ends with this statement.Data Types Associated With VariablesIn this section we are only going to discuss about the local variables. These are the variables that are used within the current program unit (or function). In later section we will have a look on global variables which are available for all program’s functions.There are five basic data types associated with variables:-1. int – integer: a whole number2. float – floating point value: i.e., a number with a fractional part.3. double – a double- precision floating point value.4. char – a single character.5. void - valueless special purpose type which we will examine in later sections.If you want to learn C programming, join C language course at ETL Labs, Gomti Nagar, Lucknow.
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IMPORTANCE OF AUTOCAD IN ENGINEERINGAutoCAD is an integral part of the CAD industry—not just as a piece of software, but also as a necessary skill across many industries. Whether it’s drafting or engineering, you won’t be able to go very far without having the necessary AutoCAD skills. AutoCAD is used across various industries, which is why it’s a prerequisite skill for many potential jobs.AUTOCAD IN CIVIL ENGINEERINGAutoCAD civil 3D infrastructure is used to better understand project performance, maintain more consistent data and processes, and respond faster to change.AutoCAD Civil 3D tools support Building Information Modeling (BIM) processes and help reduce the time it takes to design, analyze, and implement changes. LEARNING OBJECTIVES OF AUTOCAD FOR CIVIL ENGINEERS· Design: For corridor design, pressure pipe networks, gravity pipe networks, grading, parcel design, bridge modeling, geotechnical modeling, and rail track layout· Analysis: For advanced mapping and analysis functionality, storm water management using dynamic model, dynamic QTO and earthwork calculations, transforming civil design models with visualization.· Drafting & Documentation: For drafting standards, construction documentation, map production, and for reports and tables· Surveying & Mapping: For surface modeling, base map creation, and reality capture.BENEFITS OF AUTOCAD FOR CIVIL ENGINEERSCAD for civil engineering offers benefits that are second to none. Not only you can save time and money by using the software, you can also decrease drafting error, produce better quality renderings and be able to offer a complete solution to everyone involved in the project.Using AutoCAD services for civil engineering needs offers the following features and benefits: Base map creationBetter construction documentationBridge modeling Cloud-based collaboration with the AutoCAD 360 mobile appData access and exchangeDesign concepts with InfraWorks 360Enhanced shortcuts for references and data that help the overall project from survey to construction documentationGeospatial analysisGeotechnical modelingGPS survey & data collection GradingGreater drafting standards and styling toolsGreater pressure pipe networks Heightened reality captureIFC ExportImproved corridor designImproved gravity pipe networks InfraWorks 360 Capability Map production and creation Model analysisOpen and edit drawings in any version of each software with prior version compatibility Parcel design Rail track layout and ability to create new layouts Reports and tables availabilityRiver & flood analysis Storm and Sanitary Analysis Superior 3D with Vault ProfessionalSurface modeling Visual analysis Visualization & analysisBENEFITS OF AUTOCAD IN MECHANICAL ENGINEERINGMechanical engineering is a broad field that encompasses industry, business, medicine and even law. Planning and designing mechanical objects is the primary focus of mechanical engineers, whether they are producing engine and motor components or complete devices like refrigerators and robots. Design programs like AutoCAD help mechanical engineers do their jobs by helping them create preliminary designs and spot flaws before production, saving time and resources.At the earliest stages of a design project, mechanical engineers can use AutoCAD to start sketching ideas and analyzing them to determine the best solution for a given problem. The software makes the process quick and easy; it eliminates the need to draw new blueprints for each version of an idea and simplifies redesigns. The software additionally helps interpret these designs, locating flaws, errors and inconsistencies the mechanical engineer might miss. Alternatively, the mechanical engineer can use AutoCAD to determine the source of a malfunction in an existing product by putting in the specifications and allowing the software to find the problem, allowing the engineer to be more efficient by going straight to the problem and finding a fix.IMPORTANCE OF CAD IN ELECTRICAL ENGINEERINGElectrical Engineering is a field of engineering that deals with the technology of electricity. It involves the study and application of physics and mathematics in electricity, electronics, and electromagnetism. Electrical engineers design electrical equipment and electronic products - from microchips & computers to electric power networks - and any other products that process information and transmit energy. The primary tasks of Electrical Engineers, say in designing an electronics product is circuit designing or Schematic diagram. Circuit designers have the responsibility of designing electronic circuits that make up electrical systems. Other responsibilities circuit designers have include designing different types of circuits and boards and creating signal processing filters.An Electrical CAD software can automate all design tasks and facilitate drafting productivity. You can easily create electrical and electronic diagrams, schematics, control circuit diagrams, and documentation.It would be as easy as placing electrical symbols and attaching the wires. You can then number the symbols, wires and tag components - doing so manually will be time-consuming and will not be accurate. CAD software will have a library of all electrical symbols, and they catch problems instantly.In short, CAD software can save your time, reduce errors and enhance design communication. So AUTOCAD software has many benefits and importance in engineering. Due to its importance there are various job opportunities in various industries for CAD engineer. If you want to grab these job opportunities you must learn AUTOCAD you can also join AUTOCAD training program conducted by ETL Labs Pvt. Ltd. at Gomti Nagar Lucknow . For more information about this program and about the institute you can visit at- http://etleducation.com/
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Benefits of Digital MarketingToday in the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. Sometimes digital marketing (also known as online marketing or internet marketing) is an afterthought to a marketing plan and budget. Some benefits of digital marketing that are as follows-1. INCREASE IN TRAFFICThis is obvious but is one of the main reasons why business owners choose to invest in digital marketing. You can easily increase traffic on your business website by using digital marketing.2. GROW BRAND AWARENESSOwning your online presence can do wonders for your brand. From Google Maps to Instagram, your brand can be everywhere.3. INCREASE IN REVENUEDigital marketing strategies can produce up to 2.8X better revenue growth for businesses (webs.com).4. ACCESS TO LARGE AMOUNTS OF DATAChances are you don’t have data on your online performance. When you hire a digital marketing agency, you will have boatloads of data that will surprise you.5. TAKE ADVANTAGE OF THE INTERNET, THE BIGGEST MEDIUM80% of consumers use the internet to make their search for information more convenient (webs.com). A digital marketing agency bridges the gap between your business and consumers online.6. INPUT AS MUCH AS YOU’D LIKEYou can be as involved in your online marketing as you’d like. A large company can have their internal marketing work with the digital marketing agency. By applying digital marketing strategies you can earn as much profit as you want.7. KEEP UP WITH THE TRENDSThings change rather quickly in the digital world. Investing in digital marketing keeps you ahead of the curb when your competitor’s strategy may be outdated.8. REACH CUSTOMERS ON THEIR PHONEDigital marketing connects you to the 91% of adults in the world who have their phones by their side at all times (webs.com). You can easily reach to your customers by phone marketing.9. HAVE FULL WEB SUPPORT TEAM BEHIND YOUSome digital marketing agencies have an entire development team behind them. This is priceless security to have for your business.10. BEAT YOUR COMPETITIONWithout a doubt, you will beat your competition if you invest more in digital marketing than they do. As much as you maintain your online presence you can beat your competitors more easily.11. SEE RESULTSThe large amount of data from digital marketing allows you to easily see results. Digital marketing lets you see growth in traffic, conversions, call generated from the internet, and more. Then you can see if your investment is worth it for your business.12. IMPROVE CUSTOMER INTERACTIONDigital marketing specialists know how to reach customers and interact with them using your brand’s voice. They know exactly how to create high-quality traffic and interactions.13. GET MANY MORE CONVERSIONSThere is a science behind conversions, it’s more than listing your information or having a form on your site. Digital marketing will make sure you have the right rhetoric and functionality to increase conversions on your site.14. KEEP A PROFESSIONAL TOUCHSometimes businesses put someone in charge of something online (like social media) because they think it is an easy thing to do. This is not the case and your brand will look unprofessional. A digital marketer has a professional touch to everything and it makes a difference.15. MONTHLY REPORTS WITH EVERYTHING YOU NEED TO KNOWEvery month you should get a large report that breaks down what the agency did, why, and how it worked. We have a custom app that breaks down analytics, KPIs, and more. This report keeps you in the loop and lets you know how your investment is performing.16. IMPROVE YOUR WEBSITEA static website will get static results. Part of being successful online is changing things on your website when needed.17. ABILITY TO TRACK YOUR CUSTOMERSSpecialists have the technology and know how to gather data about your customers. Things like where they go on the site, how they navigate your site, what they are clicking, etc. is valuable information to have.18. HELPS A SMALL BUSINESS TURN INTO A LARGE BUSINESS40% of small business owners report saving money with digital marketing as opposed to traditional marketing (webs.com). Not all businesses are using digital marketing yet, which gives you a huge advantage. 19. BE REACHABLE 24/7Digital marketing is like having your storefront open all day every day. Consumers can contact you through a form. They can see your services and have common questions answered. Read more about your services and tips in your blog. All while you deal with conversions. This makes digital marketing an indispensable part of your business.So if you want to make your business online use digital marketing strategies. For learning these strategies you can do digital marketing course from an institute. You can also join “Digital marketing” program started by ETL LABS Pvt. Ltd., at Gomti Nagar, Lucknow. This program is mentored by IIT/IIM industry experts. You can visit us at http://etleducation.com
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CAREER DEFINITION FOR A PHP DEVELOPERPHP developers are a specific kind of software engineer who create websites, applications, and programs using PHP. PHP developers work for software companies, web design firms, IT companies, and many other kinds of businesses. A PHP developer is responsible for writing server-side web application logic. PHP developers usually develop back-end components, connect the application with the other (often third-party) web services, and support the front-end developers by integrating their work with the application. They are also often required to develop and integrate plugins for certain popular frameworks.HOW TO BECOME A PHP DEVELOPERIn order to become a PHP developer, must have the technical skills and knowledge to understand how the process of web page creation works and also must have good communication skills, an eye for details and problem solving ability. A PHP developer uses his knowledge of PHP and computer programming knowledge to create HTML and XML documents, along with other graphics and flash animation.RESPONSIBILITIES OF A PHP DEVELOPERWrite “clean”, well-designed codeIntegration of user-facing elements developed by front-end developersBuild efficient, testable, and reusable PHP modulesSolve complex performance problems and architectural challengesIntegration of data storage solutions (may include databases, key-value stores, blob stores, etc.)Develop and deploy new features to facilitate related procedures and tools if necessary.SKILLS REQUIRED IN PHP DEVELOPER· Strong knowledge of PHP web frameworks (such as Laravel, Yii, etc )· Understanding the fully synchronous behavior of PHP.· Understanding of MVC design patterns.· Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3.· Knowledge of object oriented PHP programming.· Understanding accessibility and security compliance (Depending on the specific project)· Strong knowledge of the common PHP or web server exploits and their solutions.· Understanding fundamental design principles behind a scalable application.· User authentication and authorization between multiple systems, servers, and environments.· Integration of multiple data sources and databases into one system.· Familiarity with limitations of PHP as a platform and its workarounds.· Creating database schemas that represent and support business processes.· Familiarity with SQL/NoSQL databases and their declarative query languages.· Proficient understanding of code versioning tools, such as Git.If you want to become a PHP developer than you must build above mentioned skills in yourself. For this you can join PHP training course conducted by ETL Labs in collaboration with IIT Kanpur and IIM Ahemdabad alumni in Gomti Nagar, Lucknow. This training program is for students, developers and also for those who wants to start their own online business. For more information about us you can visit us at etleducation.com
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