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LEARN BIG BRAND STRATEGIES THAT SMALL BUSINESSES CAN USEIf you are a small business owner or wants to start your own small business, you've probably experienced big brand envy - that feeling you get when you see a big brand's successful social media management or customer outreach campaign.If you also wish for the same success, but you have small business and you don't have the budget, and certainly not the big name that's necessary to pull off a successful social media campaign.It doesn't matter if you run a small business or an international corporation. You simply need to adopt a few simple strategies to create a highly impactful social media management campaign. These strategies are as follows-1)Get Personal for Your Small BusinessYou need to keep your brand's voice in mind when getting personal and share your vulnerabilities in social media.Once you complete these steps, use a selection of social media listening tools to learn what people are saying about your brand. 2)Go Social with Your Customer ServicePeople quickly notice when a brand interacts on social media.3)Create Your Own Video SensationYou don't have to create one of the most popular beverages in the world to use this strategy. Use your smartphone to create video footage. Don't forget to include a title, tags, and description.4)Finding Your Own InfluencersInfluencers are everywhere and you can reach out to some of them for your own campaigns.5)Cultivate Your Own Brand AdvocatesBuild an advocacy strategy and have leaders in place who will be on the front lines of your brand advocacy campaign.6)Create Your Own Cross-Promotion Campaign7)Get Your Own User-Generated ContentYou don't need a big budget to create a user-generated content creation campaign, you can do this easily by encouraging users to leave reviews, then using those reviews as content.If you want to read more about these 7 strategies you can visit at- https://www.socialmediatoday.comIf you want to learn these social media strategies to grow your small business into big business or you want to start up your new small business then you can join a training course on Digital Marketing conducted by ETL Labs Pvt. Ltd. at Gomti Nagar Lucknow. This course is open for all students and graduates and post graduates who wants to set up their own small business.ETL Labs Pvt. Ltd. is set up under the guidance of IIM Ahmedabad alumni. For more information about this training center you can visit us at- http://etleducation.com
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Every Business Needs A WebsiteAny business that desires new customers or clients needs a website. Almost all of your customers will use the internet to find businesses before they try anything else.Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.any business that desires new customers or clients needs a website. Almost all of your customers will use the internet to find businesses before they try anything else.If a person is new to an area and wants to find coffee shops, dentists, doctors, daycares, or mechanics, what do they do? They search online. Those searches take so little time that a business must be prepared to stand out, and capture the potential customer’s attention in the fleeting moments that they have.A potential customer flipping through Google’s mapped results might ignore the first two businesses for not having websites to look at at all. They tap on the third business’s website only to find that every business needs a website does not work well on their phone, so they move on to number four. Just like that, the three businesses closest to the customer have been written off due to their lack of a useful, up-to-date, mobile-friendly website.The website for any business needs to be professional and practical. It needs to contain the right information to convince potential customers to make an order, call, or come visit. It needs to be consistent with your signage, your elevator pitch, and your brochures, but it also needs to be better than all of those things. It needs to drive traffic to your business, even if you don’t sell anything online.It needs to convince people that this business has the answers to the problem they’re trying to solve.More than being useful, a website is a point of pride for a business. The state of the site’s design, mobile friendliness, loading speed, and accuracy of its information may not be an issue to the business owner, employees, or regular customers — but it definitely matters to customers.Regardless of your situation, you need this virtual signage and information online. Regardless of whether your entire business is conducted on the Internet as a software startup, or your mom and pop restaurant serves local clientele from a well-known, rustic location and you have no online services at all. Either way, you still benefit from the traffic and the good reputation that your business can gain from a website done right.Here are some reasons every business needs a website:Your customers expect it.2.YOUR SMALL BUSINESS WILL GAIN CREDIBILITY.3.It provides social proof.4.Your competitors all have company websites.5.You’ll show up in Google search results.6.Create a resource center for your staff.7.Showcase your products and services.If you want to read more about why your business needs a website then visit at- https://etleducation.com/small-business-websiteETL Labs Pvt. Ltd. provides a best training in web development in Lucknow based on current industry standards that helps attendees to secure placements in their dream jobs at MNCs.ETL Labs Pvt. Ltd. has well defined course modules and training sessions for students. This training center is set up under the guidance of IIM Ahmedabad Alumni. The institute is an authorised UPdesco (a govt of UP undertaking) education center, so all certification programs are verifiable at State Govt Office and website. For more details about this institute you can visit us at- http://etleducation.com/
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Difference Digital And Traditional MarketingMany small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both.Every business owner knows great marketing helps find and keep customers. In general, most recognize that there are many ways to market their products or services. Now more than ever, people spend more time online than they spend reading books or magazines, or even watching TV.TRADITIONAL MARKETING VS DIGITAL MARKETINGTraditional marketing typical requires more manual processes, more time, and more money. Digital marketing, on the other hand, is highly automated and efficient.Traditional marketing methods like television and magazine ads are costly, especially for small businesses. The lower costs of digital marketing allow for a more level playing field, allowing smaller businesses to compete with larger ones.Traditional marketing uses fewer resources, and because of this, the audience will be very specific and targeted. Although digital marketing does see some targeting of its audience, the content is largely available to the public as a whole, dramatically increasing its scope.Digital marketing has an edge over traditional marketing since it is able to give quick results, while the latter keeps you waiting for long before showing any results.When the question of brand image arises among digital marketing vs traditional marketing, digital marketing has an added advantage. Due to the limitation of space and low frequency of advertisements as is the case with conventional marketing, it loses at the hands of the online marketing.Digital marketing is like having your storefront open all day every day. Consumers can contact you through a form. They can see your services and have common questions answered. Read more about your services and tips in your blog. All while you deal with conversions. This makes digital marketing an indispensable part of your business.So if you want to make your business online use digital marketing strategies. For learning these strategies you can do digital marketing course from an institute. You can also join “Digital marketing” program started by ETL LABS Pvt. Ltd., at Gomti Nagar, Lucknow. This program is mentored by IIM industry experts. You can visit us at http://etleducation.com
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HOW TO LEARN PYTHON PROGRAMMINGABOUT PYTHONPython is a widely used high-level programming language for general-purpose programming, created by Guido van Rossum and first released in 1991. It is an interpreted language that provides code readability and a syntax that allows programmers to express concepts in fewer lines of code than might be used in languages such as C++ or Java. The language provides constructs intended to enable writing clear programs on both a small and large scale.Python features a dynamic type system and automatic memory management and supports multiple programming paradigms, including object-oriented, imperative, functional programming, and procedural styles. It has a large and comprehensive standard library. Python interpreters are available for many operating systems, allowing Python code to run on a wide variety of systems. FEATURES OF PYTHON LANGUAGE1. A simple language which is easier to learnPython has a very simple and elegant syntax. It's much easier to read and write Python programs compared to other languages like: C++, Java, C#. Python makes programming fun and allows you to focus on the solution rather than syntax.If you are a newbie, it's a great choice to start your journey with Python.2. Free and open-sourceYou can freely use and distribute Python, even for commercial use. Not only can you use and distribute softwares written in it, you can even make changes to the Python's source code.Python has a large community constantly improving it in each iteration.3. PortabilityYou can move Python programs from one platform to another, and run it without any changes.It runs seamlessly on almost all platforms including Windows, Mac OS X and Linux.4. Extensible and EmbeddableSuppose an application requires high performance. You can easily combine pieces of C/C++ or other languages with Python code.This will give your application high performance as well as scripting capabilities which other languages may not provide out of the box.5. A high-level, interpreted languageUnlike C/C++, you don't have to worry about daunting tasks like memory management, garbage collection and so on.Likewise, when you run Python code, it automatically converts your code to the language your computer understands. You don't need to worry about any lower-level operations.6. Large standard libraries to solve common tasksPython has a number of standard libraries which makes life of a programmer much easier since you don't have to write all the code yourself. For example: Need to connect MySQL database on a Web server? You can use MySQLdb library using import MySQLdb .Standard libraries in Python are well tested and used by hundreds of people. So you can be sure that it won't break your application. 7.Object-orientedEverything in Python is an object. Object oriented programming (OOP) helps you solve a complex problem intuitively.With OOP, you are able to divide these complex problems into smaller sets by creating objects. APPLICATIONS OF PYTHON1. GUI-Based Desktop Applications:Python has simple syntax, modular architecture, rich text processing tools and the ability to work on multiple operating systems which make it a desirable choice for developing desktop-based applications. There are various GUI toolkits like wxPython, PyQt or PyGtk available which help developers create highly functional Graphical User Interface (GUI). The various applications developed using Python includes: Image Processing and Graphic Design Applications:Python has been used to make 2D imaging software such as Inkscape, GIMP, Paint Shop Pro and Scribus. Further, 3D animation packages, like Blender, 3ds Max, Cinema 4D, Houdini, Lightwave and Maya, also use Python in variable proportions. Scientific and Computational ApplicationsThe higher speeds, productivity and availability of tools, such as Scientific Python and Numeric Python, have resulted in Python becoming an integral part of applications involved in computation and processing of scientific data. 3D modeling software, such as FreeCAD, and finite element method software, such as Abaqus, are coded in Python. Games: Python has various modules, libraries and platforms that support development of games. For example, PySoy is a 3D game engine supporting Python 3, and PyGame provides functionality and a library for game development. There have been numerous games built using Python including Civilization-IV, Disney’s Toontown Online, Vega Strike etc. 2. Web Frameworks and Web Applications:Python has been used to create a variety of web-frameworks including CherryPy, Django, TurboGears, Bottle, Flask etc. These frameworks provide standard libraries and modules which simplify tasks related to content management, interaction with database and interfacing with different internet protocols such as HTTP, SMTP, XML-RPC, FTP and POP. Plone, a content management system; ERP5, an open source ERP which is used in aerospace, apparel and banking; Odoo – a consolidated suite of business applications; and Google App engine are a few of the popular web applications based on Python.3. Enterprise and Business Applications:With features that include special libraries, extensibility, scalability and easily readable syntax, Python is a suitable coding language for customizing larger applications. Reddit, which was originally written in Common Lips, was rewritten in Python in 2005. Python also contributed in a large part to functionality in YouTube.4. Operating Systems:Python is often an integral part of Linux distributions. For instance, Ubuntu’s Ubiquity Installer, and Fedora’s and Red Hat Enterprise Linux’s Anaconda Installer are written in Python. Gentoo Linux makes use of Python for Portage, its package management system.5. Language Development:Python’s design and module architecture has influenced development of numerous languages. Boo language uses an object model, syntax and indentation, similar to Python. Further, syntax of languages like Apple’s Swift, CoffeeScript, Cobra, and OCaml all share similarity with Python.6. Prototyping:Besides being quick and easy to learn, Python also has the open source advantage of being free with the support of a large community. This makes it the preferred choice for prototype development. Further, the agility, extensibility and scalability and ease of refactoring code associated with Python allow faster development from initial prototype.The Python programming language has a wide range of syntactical constructions, standard library functions, and interactive development environment features. Fortunately, you can ignore most of that; you just need to learn enough to write some handy little programs.You will, however, have to learn some basic programming concepts before you can do anything. Like a wizard-in-training, you might think these concepts seem arcane and tedious, but with some knowledge and practice, you’ll be able to command your computer like a magic wand to perform incredible feats.So if you want to learn this object oriented language and want to become a python developer then you can join python programming course in our institute ETL Labs Pvt. Ltd. at Gomti Nagar Lucknow. For more information and for any queries you can visit us at etleducation.com
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Benefits of Digital MarketingToday in the world of technology, digital marketing and social media is having a significant impact on how we behave socially, act as consumers and how we do business so it could be fair to say that any business that does not adapt to the new era of marketing and communications is in danger of losing out. Sometimes digital marketing (also known as online marketing or internet marketing) is an afterthought to a marketing plan and budget. Some benefits of digital marketing that are as follows-1. INCREASE IN TRAFFICThis is obvious but is one of the main reasons why business owners choose to invest in digital marketing. You can easily increase traffic on your business website by using digital marketing.2. GROW BRAND AWARENESSOwning your online presence can do wonders for your brand. From Google Maps to Instagram, your brand can be everywhere.3. INCREASE IN REVENUEDigital marketing strategies can produce up to 2.8X better revenue growth for businesses (webs.com).4. ACCESS TO LARGE AMOUNTS OF DATAChances are you don’t have data on your online performance. When you hire a digital marketing agency, you will have boatloads of data that will surprise you.5. TAKE ADVANTAGE OF THE INTERNET, THE BIGGEST MEDIUM80% of consumers use the internet to make their search for information more convenient (webs.com). A digital marketing agency bridges the gap between your business and consumers online.6. INPUT AS MUCH AS YOU’D LIKEYou can be as involved in your online marketing as you’d like. A large company can have their internal marketing work with the digital marketing agency. By applying digital marketing strategies you can earn as much profit as you want.7. KEEP UP WITH THE TRENDSThings change rather quickly in the digital world. Investing in digital marketing keeps you ahead of the curb when your competitor’s strategy may be outdated.8. REACH CUSTOMERS ON THEIR PHONEDigital marketing connects you to the 91% of adults in the world who have their phones by their side at all times (webs.com). You can easily reach to your customers by phone marketing.9. HAVE FULL WEB SUPPORT TEAM BEHIND YOUSome digital marketing agencies have an entire development team behind them. This is priceless security to have for your business.10. BEAT YOUR COMPETITIONWithout a doubt, you will beat your competition if you invest more in digital marketing than they do. As much as you maintain your online presence you can beat your competitors more easily.11. SEE RESULTSThe large amount of data from digital marketing allows you to easily see results. Digital marketing lets you see growth in traffic, conversions, call generated from the internet, and more. Then you can see if your investment is worth it for your business.12. IMPROVE CUSTOMER INTERACTIONDigital marketing specialists know how to reach customers and interact with them using your brand’s voice. They know exactly how to create high-quality traffic and interactions.13. GET MANY MORE CONVERSIONSThere is a science behind conversions, it’s more than listing your information or having a form on your site. Digital marketing will make sure you have the right rhetoric and functionality to increase conversions on your site.14. KEEP A PROFESSIONAL TOUCHSometimes businesses put someone in charge of something online (like social media) because they think it is an easy thing to do. This is not the case and your brand will look unprofessional. A digital marketer has a professional touch to everything and it makes a difference.15. MONTHLY REPORTS WITH EVERYTHING YOU NEED TO KNOWEvery month you should get a large report that breaks down what the agency did, why, and how it worked. We have a custom app that breaks down analytics, KPIs, and more. This report keeps you in the loop and lets you know how your investment is performing.16. IMPROVE YOUR WEBSITEA static website will get static results. Part of being successful online is changing things on your website when needed.17. ABILITY TO TRACK YOUR CUSTOMERSSpecialists have the technology and know how to gather data about your customers. Things like where they go on the site, how they navigate your site, what they are clicking, etc. is valuable information to have.18. HELPS A SMALL BUSINESS TURN INTO A LARGE BUSINESS40% of small business owners report saving money with digital marketing as opposed to traditional marketing (webs.com). Not all businesses are using digital marketing yet, which gives you a huge advantage. 19. BE REACHABLE 24/7Digital marketing is like having your storefront open all day every day. Consumers can contact you through a form. They can see your services and have common questions answered. Read more about your services and tips in your blog. All while you deal with conversions. This makes digital marketing an indispensable part of your business.So if you want to make your business online use digital marketing strategies. For learning these strategies you can do digital marketing course from an institute. You can also join “Digital marketing” program started by ETL LABS Pvt. Ltd., at Gomti Nagar, Lucknow. This program is mentored by IIT/IIM industry experts. You can visit us at http://etleducation.com
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SCOPE OF DIGITAL MARKETING FOR PROFESSIONALSThe world is going digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. Today all the people round the world are spending lot of their time and money online this can be proved by the following data every second 6, 84, 478 items shared on Facebook, every second 1, 00, 000 tweets, every second 2, 00, 000, 0 Google search queries, every second 571 websites created, every second $2, 72, 000 spent online etc. Along with the large companies all the small and medium enterprises (SME) are making their online presence.WHAT IS DIGITAL MARKETINGAs you know marketing is the activity of maintaining the relationship between the buyers and sellers by selling and buying of the product. Similarly online advertising is a type of business promotion which uses internet to deliver marketing messages to attract customers. In online marketing you can promote product and services via websites, blogs, email, social media and mobile apps.To know more about digital marketing you can watch this videohttps://youtu.be/9cmVl7mpfkU?t=54There are various job profiles for digital marketing fresher/ professionals-1. DIGITAL MARKETING MANAGER-This is one of the highest positions in the field of digital marketing. The work of the digital marketing manager is to develop various strategies and has to manage campaigns that will drive more traffic to his website. But for this position fresher has to learn about marketing fundamental deeply and must have good experience to work at this post.2. WEB DEVELOPERWeb developers and designers are the people who create amazing websites for their customers. Their work is to create an attractive websites which can attract large traffic. If you want to make your career as a web developer you must learn coding and designing of websites according to Google parameter which will help you to get your website higher rank on search engine.3. SOCIAL MEDIA EXECUTIVEThis is the coolest job for you if you want to make your career in the field of digital marketing. As a social media executive you must have to make your website popular on social media, you can do it by tweeting, facebooking or by creating your blogs. But your job is not finished here you must have to keep check on latest social media trends. You must have the knowledge of all social media platforms.4. CONTENT MARKETER/ WRITERIf you think you are an amazing writer and you can write unique content then content writer is a perfect job profile for you. Thousands of job for this profile are there in the market because a website can get higher search ranking only if its content is good along with its architecture. For becoming a successful content writer you must have good English language knowledge and you must learn how to write good content because “Content is King”.In order to know what skills are required to become a good content writer you can go through this video https://youtu.be/kfiYXowNzdg?t=116Many more job roles are available for you in the current market if you are a digital marketing professional such as-• Analytics Manager.• SEO Expert.• E- Commerce Manager.• Email marketing Manager. There are thousands of job opportunities in the field of digital marketing because this is a most growing field. Students also can become digital marketing professional and can also do work from home and can earn as much as they want.But for becoming digital marketing professional first you have to learn all the marketing fundamentals and digital marketing strategies because if there is thousands of jobs in this field then there is also a lot of competition among the companies. If you cannot do well then you will be out of the race so first it is very important to join digital marketing course from any good institute and then start your career in digital marketing and earn as much as you want.If you want to learn digital marketing you can get enrolled into the job focused “Digital marketing” program started by ETL LABS Pvt. Ltd., Gomti Nagar, Lucknow. This program is mentored by IIT/IIM industry experts. You can visit us at http://etleducation.com
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Wordpress Role Internet Marketing: Wordpress is the most favored CMS among businesses worldwide, Wordpress CMS is one of the fastest growing CMS in the world. Wordpress role internet marketing has lots of features like easy theming , better performance, best user interface, easy plugin development etc. So worldwide developer like this CMS for their clients or themselves. If you are planning to do a CMS and wants to do successful internet marketing for your business then Wordpress is the right choice for you.Here are some reasons why wordpress websites plays good wordpress role in internet marketing of your business-WordPress is open source.WordPress is easy to use.WordPress is search engine friendly and mobile friendly.WordPress is Safe and secure.WordPress is open to integration.WordPress has ecommerce solutions.WordPress provides reliable support.In recent years, Wordpress websites have emerged as the major part of internet marketing campaign. The biggest reason for the businesses & organizations choosing for Wordpress is it’s a Content Management System (CMS), hence you can create & manage website easily, quickly and effectively. In order to use CMS platforms little technical knowledge is only required which you can gain in few hours only. Further, wordpress role internet marketing the right platform to choose for internet marketers as look & feel of the web-portal can be altered, edited and customized effortlessly. Some of the reasons for choosing Wordpress website for digital marketing are given below:The plugins such as iMIS can administer your members, provide payment & scheduling options for events and selling of products. Further, this feature is helpful for small & medium sized businesses who want to create a group for their brand.You can improve the SEO rankings in the search engineIt is much easier to convert web-visits into sales as these can easily tracked on CMS platformsWordpress themes give you options to customize the headers according to your requirements.Furthermore, the left-hand & right-hand sidebars of the web-portal can be modified as per needsWidgets can be used to add varied types images & enhanced functionalityMoreover, the background images can be edited easily in this CMS platform and you can also buy images of your choice from stock images websites which can be used as a background.Customers searching for web development services in India should get in touch with Technovinity Systems. We have over a decade of experience in creating different types of websites for shopping stores, organizations & entrepreneurs. Technovinity Systems, has been able to attract customers from different parts of the globe as our web developments services are very affordable and are completed as per schedule discussed with the clients.ETL Labs Pvt. Ltd. provides Wordpress training in Lucknow for developer who want depth , advance knowledge in Wordpress.To learn wordpress technology join wordpress training program which is conducted by ETL labs Pvt. Ltd., one of the best CMS and programming languages training center in Lucknow. This center is set up under the guidance of IIM Ahmedabad alumni. For more information about this knowledge center you can visit us at- http://etleducation.com/
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Learn On- Page SEO TechniquesWHAT IS ON- PAGE SEO TechniquesOn-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.There are some of the most effective ways to increase your page rankings on search engines using Learn on- page SEO Techniques-1. Page TitlesYour page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.2. Meta DescriptionsMany people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.3. Meta TagsFor each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.4.Body Tags (H1, H2, H3, H4, etc.)When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.5.Keyword DensityIncluding relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots.If you want to learn more techniques about on- page SEO you can visit at- http://etllearninghub.com/traffic/on-page-seo-techniques/If you want to learn these SEO techniques to increase the ranking of your website or if you want to make your career in SEO you must enroll yourself into a short- term digital marketing certification course conducted by ETL Labs Pvt. Ltd. at Gomtinagar Lucknow. In this course you will learn SEO, content marketing etc. ETL Labs Pvt. Ltd. is one of the best training center for Digital Marketing and SEO in Lucknow set up under the guidance of IIM Ahmedabad alumni. For more information about this training center you can visit us at- http://etleducation.com
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